| Course Name | Strategic Management in Aviation |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| HYHY 207 | Fall | 2 | 0 | 2 | 4 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Required | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | - | |||||
| Assistant(s) | - | |||||
| Course Objectives | To provide information on the concept of strategic management and strategic management aims to associate with the aviation area. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | Strategic management, internal and external environment analysis, SWOT analysis, strategy development in the field of aviation |
| Related Sustainable Development Goals | |
|
| Core Courses | X |
| Major Area Courses | ||
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | What is strategy | Gerede, E. (2015). Havayolu İşletmeciliğine Ait Temel Kavramlar. (Editör: E. Gerede) içinde, Havayolu Taşımacılığı ve Ekonomik Düzenlemeler Teori ve Türkiye Uygulaması. Sivil Havacılık Genel Müdürlüğü, Ankara. |
| 2 | Strategic management concepts | Kuyucak, F. ve Şengür, Y. (2009). Değer Zinciri Analizi: Havayolu İşletmeleri İçin Genel Bir Çerçeve. KMU İİBF Dergisi, 11(16), 132-147. |
| 3 | What is strategic planning | Barca, M. (2015). Stratejik Yönetime Genel Bir Bakış. (Pearce, A. J. ve Robinson, B. R.) Stratejik Yönetim, Ankara: Nobel Yayınları. [ |
| 4 | What is the difference from the long-term planning of strategic planning | Porter, M. (2008). Rekabet Üzerine. Optimist, İstanbul. [ |
| 5 | Strategic management process purpose, mission, vision, what is the target | Barca, M. (2002). Stratejik Açı: Stratejik Düşünme Düzeyi, Tarzı ve Gerekliliği. (Editör: Dalay, İ., R. Coskun ve R. Altunısık), içinde Stratejik Boyutuyla Modern Yönetim Yaklaşımları, Beta Basım Yayım Dağıtım, İstanbul. |
| 6 | What is SWOT | Seçkin, N. Ş. ve Deniz, M. (2015). İşletme Analizi. (Pearce, A. J. ve Robinson, B. R.) Stratejik Yönetim. Nobel Yayınları, Ankara. |
| 7 | Strong, weak, opportunities and threats analysis of field | Erol, Y., İnce, A. R. ve Aras, M. (2013). Türk Sanayi Sektöründe Stratejik Yönetim Yaklaşımları Tercihi: ISO 1000 Firmalarında Bir Araştırma, Business and Economics Research Journal, 4(3), 75-92. |
| 8 | How SWOT analysis | Yücel, E. ve Kanbur, E. (2014). Misyon ve Vizyon İfadelerine Göre Türkiye’nin İlk 100 Büyük Şirketinin Girişimcilik Özellikleri. Business and Economics Research Journal, 5(3), 149-165. |
| 9 | Making paper and presentation | |
| 10 | Strategic decisions in the aviation business | Kotler, P. (2009). Kotler ve Pazarlama. Çev. Özyağcılar, A., Sistem Yayıncılık, İstanbul. |
| 11 | Variable in the aviation sector, the preparation and implementation of long-term company policy in a competitive environment | Kanbur, E., Çökük B. ve Sunar, N. O. (2014). Havacılıkta Değer Yaratmak ve Yönetmek: Türkiye ve Dünya'dan Örnekler. II. International Aviation Management Conference, Ankara. |
| 12 | Fleet planning process | Karakavuz, H. (2017). Havayolu İşbirlikleri, (Editör: E. Kanbur ve U. Turhan) içinde, Havayolu Yönetimi, Atatürk Üniversitesi AÖF Yayınları, Erzurum |
| 13 | Strategy, marketing and fleet planning relationship | Gerede, E. (2002). Havayolu Taşımacılığında Küreselleşme ve Havayolu İşbirlikleri; THY A.O’da Bir Uygulama. (Doktora Tezi), Anadolu Üniversitesi Sosyal Bilimler Enstitüsü, Eskişehir |
| 14 | Operations, technology, plane comparison in terms of ergonomics and marketing elements | Yüksel, İ. ve Dağdeviren, M. (2007). Using the Analytic Network Process (ANP) in a SWOT Analysis – A Case Study for a Textile Firm. Information Sciences, 177, 3364-3382 |
| 15 | Operating costs of the fleet planning, economic and environmental impacts | İplik, N. F. (2008). Uluslararası Stratejik İşbirlikleri: Türkiye’de Konaklama Sektöründe Faaliyet Gösteren Uluslararası Stratejik İşbirliklerinin Başarı Faktörlerinin Belirlenmesine Yönelik Bir Araştırma. Yayımlanmamış Doktora Tezi, Çukurova Üniversitesi SBE, Adana. [ |
| 16 | Final exam |
| Course Notes/Textbooks | |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | 16 | 10 |
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | 1 | 20 |
| Presentation / Jury | 1 | 20 |
| Project | ||
| Seminar / Workshop | ||
| Oral Exam | ||
| Midterm | ||
| Final Exam | 1 | 50 |
| Total |
| Weighting of Semester Activities on the Final Grade | 3 | 50 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 50 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 0 | ||
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | 16 | 1 | |
| Presentation / Jury | 1 | 1 | |
| Project | |||
| Seminar / Workshop | |||
| Oral Exam | |||
| Midterms | |||
| Final Exams | 1 | 10 | |
| Total | 59 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To have knowledge of the theory, concept, method and tools that constitute the basis of ground services | X | ||||
| 2 | To have knowledge of the departments and equipment of the ground services and perform the regulations of ramp and apron | X | ||||
| 3 | To have knowledge of the relationship between aviation and meteorology and reporting | X | ||||
| 4 | To have knowledge of the factors affecting human performance and the basic concepts in aviation safety | X | ||||
| 5 | To have knowledge of the concepts of international aviation organizations, authority regulations, passenger and travel | X | ||||
| 6 | To perform dangerous goods, cargo, packaging, labelling and loading regulations | X | ||||
| 7 | To have knowledge of packed programmes on ticketing | X | ||||
| 8 | To have the skill of practical reasoning and right decision making against the problems encountered at daily operational activities | X | ||||
| 9 | To take the responsibility as an individual and a team worker; To communicate efficiently both verbal and written; To be positive, self-confident and open to criticism; To work effectively and efficiently | X | ||||
| 10 | To use a foreign language to track information related to the ground services and communicate with colleagues | X | ||||
| 11 | To use informative and communicative technologies that are required in the area of ground services in aviation | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
